About Us

...We are Celebrating 80 Years In Business!

Profetta Jewelers was established in 1936 by Sam Profetta. He and his wife operated in a department store on Clifford Avenue and Goodman Street in Rochester, New York. When the business moved to Waring Road Plaza, it became a full service jewelry store.

In 1975 Profetta Jewelers moved to its current location in Penfield, New York. Dan Profetta has been in the family business for over 25 years and is the 3rd generation of Profetta's to operate the store.

At Profetta Jewelers, you can choose from diamonds, gemstones, gold, silver, watches and all other kinds of jewelry. Our diamonds range from 1/4ct to 5ct and are of the best quality and price.

We offer top notch service and repair. The job is done right and at a fair price. Whether you're having a Rolex repaired, a 3ct diamond reset, a simple chain or piece of costume jewelry fixed you will get professional, honest and friendly service.

Our goal is to continue to offer the same quality and service we have been providing for the past 80 years.